Golden Design - The magma

Every project has its own story: born from a meeting, shaped by a challenge, and driven by an ambition to share.

We support companies in revealing what makes them unique, highlighting their expertise, and fostering their growth.

Discover a selection of client case studies that illustrate the diversity of our collaborations and showcase the range of possibilities we offer.

CSL

Market sector: Property management (co-ownership, rental management, and real estate transactions).
Challenge: CSL’s outdated image no longer reflected its positioning or ambitions. The goal was to break away from the traditional codes of the property management sector and build a modern, attractive, and distinctive brand.

Solutions: To support CSL’s transformation, we redefined its brand through: a new visual identity, a differentiated storytelling approach, a redesigned website to support its growth, Webinars and seminars on industry topics to demonstrate expertise and maintain long-term client relationships

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TotalEnergies Lubrifiants

Market sector: Specialist in industrial fluids for heavy-duty road and construction markets, agriculture, metallurgy, food processing, textiles, energy, cement, chemicals, mining, paper, steel, aluminum, and maritime sectors.
Challenge: Developed independently across markets, TotalEnergies’ communication materials no longer reflected a consistent identity. The goal was to restore visual and editorial coherence to strengthen brand recognition.

Solutions: Golden Design structured a cohesive and technically strong communication strategy, including: a dedicated graphic charter, tailored materials (technical sheets, 3D illustrations, motion design, exhibition stands, etc.), technical representations of professional processes to enrich content and concretely showcase TotalEnergies’ expertise in highly technical markets.

Sylvania

Market sector: Manufacturer of professional and architectural LED lighting and fixtures.
Challenge: Facing diverse markets, Sylvania sought to clarify its offering and provide sales teams with tools to present products in a more relevant and differentiated way based on usage.

Solutions: To make the offering more readable and facilitate the work of sales teams, we developed: an immersive application to present products by usage, market, and application, a dedicated storytelling approach, an animated mascot to enhance the user experience.

Grohe

Market sector: Design and manufacturing of innovative water technology solutions for bathrooms and kitchens.
Challenge: Grohe aimed to make the installation of its products more intuitive and accessible by providing users with dedicated educational materials at every step.

Solutions: To address this challenge, we developed: dozens of multilingual tutorial videos with 3D sequences to guide users through each installation step, Catalogs, 2D and 3D illustrations, materials for product launches and promotional campaigns.

Saft

Market sector: Manufacturing of high-tech industrial battery solutions.
Challenge: To support the international launch of a new industrial product, Saft needed a communication kit adaptable to all touchpoints, from trade shows to individual sales meetings. The goal was to present the offering in an impactful and consistent way to various target audiences.

Solutions: To give the product a strong and immediately recognizable identity, we designed: its graphic and narrative universe, all presentation materials (videos, web apps, interviews, drone footage, and 3D animations) to address different presentation contexts and discourse levels.

Aéroport de Paris (ADP)

Market sector: Exploitation et opération aéroportuaires.
Challenge: Faced with the risks of field interventions, ADP wanted to raise awareness among its teams about the physical, human, and economic consequences of risky behaviors or failure to comply with safety instructions.

Solutions: We designed a multichannel awareness campaign centered around: a docufiction interspersed with testimonials from employees directly affected by workplace accidents, including an injured worker, a poster campaign and various communication materials to extend prevention messages on the ground.

J&P Facilities

Market sector: Designs, installs, and optimizes complete, cost-effective, and eco-friendly systems for user comfort.
Challenge: As part of its company creation, J&P needed to define its brand strategy and implement the communication tools necessary for its launch and development.

Solutions: To support the company’s creation, we built a comprehensive brand strategy, including: market research and positioning, deployment of communication tools, this approach laid a solid foundation for the company’s launch and growth.

Epeda

Market sector: Design and manufacturing of high-end bedding.
Challenge: For the launch of a new product line, Epeda wanted communication materials aligned with its high-end positioning. The goal was to enhance the offering and reinforce the perception of quality among its target audiences.

Solutions: To support the product line launch, we created a complete communication pack, including: catalogs, packaging, merchandising, dedicated materials, all designed to highlight the premium positioning of the offering and support its launch.

TotalEnergies

Market sector: Distribution of fuels and energy for mobility
Challenge: For the launch of a fuel designed for professionals (agriculture, mining, off-road, on-road), TotalEnergies sought to create a communication strategy that highlighted the product’s technical sophistication for its various target audiences.

Solutions: We deployed multiple solutions to support the fuel launch and demonstrate its technical sophistication, including: technical videos, 3D engine animations, customer and engineer testimonials.

Atlantic Guillot

Market sector: Heating and domestic hot water solutions for industry.
Challenge: To support its development, Atlantic Guillot wanted to adapt its product communication to effectively target the public sector market. The goal was to enhance its offering for this new audience through dedicated messaging and materials.

Solutions: To effectively address the public sector market, we: developed a dedicated messaging strategy, created a specific communication universe for this segment, including editorial content and tailored communication materials (brochures, sales tools), this approach was designed to highlight Atlantic Guillot’s offering and support its development in this new market.

SFA enviro

Market sector: Manufacturing of wastewater treatment equipment.
Challenge: Following a merger and acquisition, SFA Enviro brought together three entities with complementary expertise under a single structure. The goal was to create a unifying brand that embodied this new organization while harmonizing communication materials and messages to ensure consistent expression across all stakeholders.

Solutions: To unite the three entities under a common identity, we developed: a comprehensive graphic platform defining the visual codes of the new brand, communication materials enriched by a dedicated event universe, including the design of exhibition stands and associated visuals.

Actemium

Market sector: Solutions and services for industry.
Challenge: Faced with the risks inherent in field interventions, Actemium aimed to develop a strong safety culture among its employees. The goal was to raise awareness of major and minor risks on-site and permanently instill good practices in terms of prevention, PPE use, and safety compliance.

Solutions: To reinforce the impact of prevention messages, we: designed the storytelling and scenarios for a series of videos shown during safety briefings, addressed daily situations with a mix of humor and gravity to highlight the main field risks and their consequences.

Initial

Market sector: Rental and maintenance of textile and hygiene articles.
Challenge: As a major player in France’s textile cleaning industry, Initial had a large product portfolio and needed to maintain close relationships with its geographically dispersed clients. The goal was to strengthen interactions between field teams and clients while facilitating the promotion of its offering through tailored communication materials.

Solutions: To strengthen client proximity on a national scale, Golden Design: designed a relationship program based on exclusive meetings at production sites, combining factory tours and business-focused exchanges, harmonized all product communication and sales support materials, including launch and promotional campaigns, sales stimulation operations, newsletters, and tools for sales teams.

Bultex

Market sector: Manufacturing and distribution of bedding products.
Challenge: Bultex’s product packaging (pillows, comforters, mattress toppers, etc.) no longer fully reflected its DNA and positioning. The brand wanted to revitalize its point-of-sale strategy to boost performance in this category.

Solutions: To strengthen in-store impact, Golden Design developed a complete point-of-sale communication system, including: new packaging, sales materials, retail network animations, illustrations, all designed to streamline the purchasing journey and boost sales.

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